The best contractors DRIVE daily labor productivity, per call opportunity conversion rates, and financial key performance indicators (KPIs) using simple rules-based management procedures. The whole purpose of KPIs is to assure company revenues, profits, and sustainability objectives are met. Therefore, a visual KPI benchmark is easily driven towards greater positive profit and business value and its business goal. Following the Keep Your Business Track Using KPIs section is an easy step-by-step action plan of getting control of profitability.