Lead generation is about building your customer base though retaining your existing customers and adding new customers. Lead generation itself is an essential business process to consistently acquire new commercial business through the design, production, and direct marketing tasking efforts within your sales area. Marketing is the same things as lead generation, which is the process of systematic customer awareness communications. The process involves using a 12-step lead generation implementation plan using inhouse and outsourced services. Following the Commercial Service Agreement job training track section is an easy step-by-step action plan of business transformation to best practices.